Following the embeds who follow campaigns
By follow I don't only mean Twitter, but also follow the work and advice of this year's 2012 campaign embeds. There are plenty of networks and publications that have adopted the embed mentality for this year's GOP races but NBC and CBS are the ones that seem most prominent. They are known as the new version of the "boys on the bus" title that captured America back in the 1970's. But those boy's didn't have the same gadgets these professionals are packing.
There are two videos I found that cover a day-in-the-life themed report on these journalism crazed embeds. The CBS crew of embeds was asked to document themselves on the road and show what they see and do on a daily basis. The NBC group however seemed to make a much bigger package out of the ordeal and even featured the remaining four embeds on the trail in a short interview after the Florida debts Jan. 23 on Rock Center with Brian Williams. These reporters put up with more ruckus on a daily basis than I do in at least two weeks at Marquette University.
The New York Times posted an extensive article that included good insight from one reporter. " I thought I'm going to have to develop a personality," Lindsey Boerma, 23, whose biggest assignment before writing for the National Journal was as editor of the Pepperdine University student paper, said. "But we're not providing commentary, we're providing coverage. And you've got to find that line. I haven't quite figured it out yet." This is the epitome of what convergence and multimedia/one-man-and reporting is supposed to look like with online content today. So, why is it that we don't utilize this platform more often? One, because we would burn out every young journalist in sight and two, because there are not enough reporters that would actually consider the task.
Already embeds are being pulled off the campaign. Newt Gingrich lost his last two print embeds from Politico and the Atlanta Journal-Constitution – his home state publication. And the Associated Press pulled it's embed off his trail after the Illinois primaries. Ron Paul is all together alone, though. Anthony Terrell of NBC news (yes, the guy who ate the fried stick of butter,) was yanked from Paul's campaign. According to Politico's Dylan Byers On Media blog, "the candidate has jut 47 delegated to date and not a single primary or caucus victory to his name. For most political reporters, he is all but irrelevant to the future of the GOP contest."